Services Details

PPC and Social Media Account Management


PPC and Social Media Account Management

Social media management is the process of creating, publishing, and analyzing content you post on social media platforms, as well as engaging with users and building relationships. You can streamline social media management with free and paid tools, also as professional social media management services.

PPC (Pay Per Click) is a form of paid digital advertising, mainly for advertising on Social Media platforms. These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform.

Typically, these ads will appear in a user’s “feed” or “timeline”, and advertisers can pay by utilizing two bid strategies: CPC (Cost Per Click) or CPM (Cost Per Thousand Impressions). We’ve built our PPC management program supported what gets our clients the simplest results while providing the last word level of transparency.


Our PPC management program covers the following ad platforms:

  1. Google Ads (Search & Display Network)
  2. Amazon and eBay stores
  3. Shopify Storefront
  4. YouTube Advertising
  5. Facebook Ads
  6. Instagram Ads
  7. LinkedIn Ads
  8. Twitter Ads
  9. Remarketing/Retargeting (across search engines and social platforms)


What’s Included in Monthly Management?

Our agency’s PPC management services include the following tasks as part of monthly management:

  • Bid Management
  • Ad Placement and Targeting Adjustments
  • Geo-targeting Improvements
  • Keyword Management
  • Ad Copy Optimization and Testing
  • Landing Page Performance Review
  • Cost and Performance Analysis
  • Check In Calls/Meetings
  • Monthly Campaign Performance Report


Why practice social media management?

Content is deemed valuable when it unravels an existing question, need, or desire that your audience already has. With the right content, you can drive more social shares and even boost a viral post simply by getting enough people to actually engage from the beginning.

PPC and Social media account management offers several benefits, including:


Cost: Regardless of your marketing budget, social media may be a cost-effective initiative. It’s absolutely free to join social media networks, post content, answer users’ comments, and more. Even advertising offers a profitable channel for reaching your audience and building an online following.


Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the globe. You’ll also use social media platforms, to succeed in niche audiences. Traditional marketing and advertising can’t match the reach or price. That’s why social media management may be a must for businesses.


Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. As an example, 74% of individuals now use social media when making purchase decisions.


Performance: Marketers and business owners all agree on the performance of social media marketing and advertising. Companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering for your marketing strategy.


Why choose us?

Digiworld’s PPC and Social Media Account Management program was originally built to support the efforts of our overall digital marketing department, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO).

Therefore, our PPC strategy always aims to be combined with the overall digital marketing strategy which creates new opportunities that might are otherwise missed.


Dedicated Account Manager
Each client features a dedicated point of contact, who provides weekly updates, responds to any questions in but 24 hours, attends weekly or monthly calls, and is out there for questions whenever needed. Our account managers also will continually post updates for clients on our project management software, Basecamp.


Have The Best People
At the end of the day, PPC management may be a service, and services are provided by people. From our account managers, to PPC specialists, to graphic designers and web developers, we invest heavily in recruiting and retaining the most-talented people around.


Optimize for Conversions
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or the other vanity metrics. We only optimize for the metrics your business understands and cares about.


You Own the Account
Your PPC account is an asset. You purchased it to be built and optimized, and you ought to own it, no matter who your PPC management agency is.