Each client features a dedicated point of contact, who provides weekly updates, responds to any questions in but 24 hours, attends weekly or monthly calls, and is out there for questions whenever needed. Our account managers also will continually post updates for clients on our project management software, Basecamp.
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or the other vanity metrics. We only optimize for the metrics your business understands and cares about.
Your PPC account is an asset. You purchased it to be built and optimized, and you ought to own it, no matter who your PPC management agency is.